Your customers are online every day – on Google, WhatsApp, Instagram and TikTok. Here are 12 practical ways to get more customers online in Tanzania, most of them free.

1. Get a Google Business Profile. Appear on Google Maps when people search nearby. See our Google Business Profile guide.
2. Collect Google reviews. Ask every happy customer and send them the review link on WhatsApp.
3. Have a real website. A website on your own .co.tz domain gives you credibility social media alone cannot.
4. Make WhatsApp easy. Put a click-to-chat button on your website and social profiles. See turning WhatsApp chats into sales.
5. Use WhatsApp Business. Add a catalogue, quick replies and business hours.
6. Answer questions in your content. Write pages that answer what customers ask – prices, delivery, how it works.
7. Write in Swahili too. Many customers search in Swahili and competition is lower.
8. Post short videos. Show your products, team and work on TikTok, Instagram Reels and WhatsApp Status.
9. Use professional email. Quotes from sales@yourbusiness.co.tz win more trust than free webmail.
10. Get listed in local directories and industry associations, with the same name, address and phone number everywhere.
11. Run small, targeted ads. A modest Facebook or Google ad budget aimed at your city can bring quick leads.
12. Follow up. Many sales are lost simply because nobody replied. Answer every enquiry quickly.

Start with the foundation

Everything above works better with a fast website and a professional domain and email. Oneway Africa Technologies provides website design, hosting, domains and email for Tanzanian businesses. Chat with us on WhatsApp to get started.